How Lasting Change App is Shaking Up Donating for Gen Z

In a culture where social consciousness and technology are constantly changing with the times, Lasting Change is leading the charge in redefining charitable giving—especially for Gen Z. Born between 1997 and 2012, Gen Z stands out from previous generations in their approach to social issues and giving back.

By understanding their donation habits and utilizing technology, Lasting Change and its app are making philanthropy more personal, transparent, and impactful for this generation and beyond.

Understanding Gen Z’s Donation Habits

Often described as the generation of activists, Gen Z is driven by a deep sense of social justice and the desire to make a positive impact on the world. A recent study by Fidelity Charitable found that 67% of Gen Zers actively donate to charitable causes, and even more—72%—are willing to volunteer their time. But they aren’t content with old-school methods of giving. For them, it’s crucial that their donations align with their personal values, and they expect transparency and accountability from the organizations they support.

Traditional donation methods, which often lack visibility and control, don’t resonate with this generation. Instead, Gen Z favors direct, digital solutions that give them the ability to choose where their contributions go and allow them to see the real-world impact of their giving. With technology integrated into nearly every aspect of their lives, it's no surprise that they’re turning to apps for their charitable donations.

The Problem with Traditional Donation Methods

Consider the typical experience of rounding up at a grocery store register. While the gesture may feel good in the moment, it’s often disconnected from the cause. The store chooses the charity, there’s no follow-up on how the funds are used, and the donation doesn’t affect the store’s income taxes. Worse yet, many donors miss out on potential tax deductions due to the complexity of tracking these small contributions.

This lack of transparency and control can lead to donor fatigue and skepticism, especially for Gen Z, who values authenticity in their charitable efforts. They want to know exactly how their money is being used, and they expect to see results.

How Lasting Change Is Transforming Gen Z Giving

1. Empowering Donors to Choose Their Causes

One of the biggest ways Lasting Change sets itself apart is by giving donors complete control over where their money goes. Instead of letting a store or a middleman decide, users choose the causes they care about most—whether it’s supporting mental health initiatives, climate change efforts, or local food banks.

This personalization is key. Studies show that 55% of Gen Z donors prefer to give to organizations that align with their personal values. With Lasting Change, they can curate a portfolio of favorite charities, round up their spare change to donate, or set up one-time and recurring donations. The ability to set spending limits also ensures they stay within their charitable budget while contributing to causes that matter most to them.

2. Enhancing Transparency and Trust

Transparency is a top priority for Gen Z. They’re not just donating blindly—they want to know that their contributions are making a real difference. That’s why Lasting Change includes Charity Navigator ratings for each listed nonprofit, helping users make informed decisions about the organizations they support.

This level of transparency builds trust and ensures that users feel confident their money is being put to good use.

3. Maximizing Impact Through Strategic Partnerships

To make every donation count, Lasting Change partners with well-established organizations, such as City Harvest, to ensure that funds go where they’re needed most. By collaborating with reputable charities, Lasting Change maximizes the effectiveness of each donation, which is something Gen Z cares deeply about. In fact, research by Cause and Social Influence indicates that 62% of Gen Zers are motivated to donate when they know their contributions will have a direct impact on their community.

4. Simplifying Tax Benefits

Tax season can be tricky, especially for young donors who are new to the world of charitable deductions. Lasting Change simplifies the process by keeping an accessible record of all donations, so users can easily track and claim tax deductions. This feature not only provides a practical advantage but also encourages more consistent giving.

5. Creating an Engaging and User-Friendly Experience

The Lasting Change app is designed with Gen Z in mind, offering an intuitive, user-friendly interface. It’s easy to navigate, allowing users to track their donations, monitor the impact, and share their favorite causes with friends through social media. This sense of community is crucial—53% of Gen Z donors are more likely to engage with charitable causes when they can share their involvement with peers.

6. Listening to Users for Continuous Improvement

At Lasting Change, user feedback is huge. Through community surveys, town halls, and app store reviews, we’re constantly gathering insights to improve the platform. This responsive approach helps Lasting Change evolve to meet the changing needs of Gen Z, keeping the app relevant and user-focused.

The Future of Philanthropy with Lasting Change

Lasting Change isn’t just another donation app—it’s a platform that empowers individuals to create real, lasting impact. By prioritizing transparency, personalization, and user engagement, we’re making charitable giving more accessible and meaningful for the next generation of change-makers.

For questions or to learn more about how you can get involved with Lasting Change, reach out today and join us. Follow us here on Instagram.